In Pursuit Of New Customers, JPMorgan Offers Free Trades

JPMorgan Chase will be launching a digital investing service with free and discounted trades, beginning Monday. The move will make the bank more competitive with discount brokerages, such as Charles Schwab and E*Trade, as well as no-fee trading services, like Robinhood.

The free and discount trading service will include Roth and traditional retirement accounts, along with taxable brokerage accounts. The first 100 trades are free for investors using Chase’s You Invest service and the full fee schedule will be available on Monday, although CNBC reported that trades will cost $2.95 for some customers after hitting the 100-trade limit.