EQM Indexes Launches Brand Value Index

Effective June 1, 2018, EQM Indexes and Brandometry, have launched a new index to be tracked by the Brand Value ETF (NYSE: .BVAL). Utilizing Tenet Partners’ proprietary Brand Power Score methodology, the index is designed to outperform the broader market by identifying companies with strong brands whose brand value has not been fully appreciated by the market. The EQM Brand Value Index (.BVAL), powered by Thomson Reuters, holds U.S. large cap companies and U.S. exchange-traded ADRs $1 billion in market cap and above. The index methodology is rules-based and equally weights the top 50 companies exhibiting both a discount of brand and intangible asset value to market capitalization and a positive return on invested capital (ROIC).