ProShares Launches ETF Focused on Companies Reshaping Online Shopping

ProShares, a premier provider of ETFs, today launched the first ETF investing only in retailers principally selling online or through other non-store channels. The ProShares Online Retail ETF (NYSE Arca: ONLN) focuses on the largest players in the space—iconic companies like Amazon and Alibaba, whose rise is reshaping the retail world. ONLN tracks the ProShares Online Retail Index. The index is designed to measure the performance of publicly traded companies that principally sell online or through other non-store channels, such as mobile or app purchases, rather than through bricks-and-mortar store locations.